Marketing

I Love It, I Love It Not – Our Social Media Relationship

Thinking about all the social media platforms out there can feel overwhelming. There are dozens of options to choose from, each with its own strengths and weaknesses, and for small business owners, navigating and using them can be a full-time job. But it’s worth every bit of effort you put into it. Social media platforms […]

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Simple Ways to Add Lead Generation to Your Website

All businesses want more leads they can turn into clients and into bottom line profits – right? Your website can do this for you by turning visitors to your site into bona fide prospects. Wait – how? Simply by adding or optimizing some simple actions on your existing website – no overhaul needed! And… we

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3 Steps for Planning a Lasting Social Media Strategy

Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media

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