Your Business. Reimagined
You built a successful business. Now let’s build one you actually want.
Helping you discover the fastest path to the clients you want to work with now!
The Messy Marketing Mistakes That Are Costing Your Business The Most Money
It’s time to create a business
You’ve followed the rules, scaled the revenue, and checked the boxes – but somewhere along the way, you lost the joy.
Now, it’s time to create a business that gives back your time, your energy, and your life…so you can finally have it all in midlife – on your terms.
Is your business truly built for your life?
Take the quiz now to see if it’s time to shift, scale, or simplify.
You’ve evolved – and so has the way business gets done.
The old formulas, funnel hacks, and fast-talking strategies?
They’re not made for entrepreneurs like you.
You’re not here to chase trends.
You’re here to create impact, freedom, and a business that honors your wisdom and your time.
The right clients are already looking for you.
You just need the right message – and a simple path forward.
Let’s explore what’s possible, together.
Meet
Lori Lyons
I’m Lori Lyons – strategist, speaker, and straight-shooting business guide for seasoned entrepreneurs who are ready to grow with intention, not overwhelm.
After decades of building brands, websites, and strategic plans that convert, I’ve seen one truth rise above all the trends:
Success without alignment will eventually burn you out.
I work with business owners to redesign what’s next – building businesses that are not only profitable, but sustainable, soul-driven, and true to who they’ve become.
If you’re craving a business that supports your life – not consumes it – you’re in the right place.
I was brand new to business when I started working with Lori, and she made everything feel possible. Her calm presence, clear process, and extra-mile support gave me the confidence to show up professionally—online and in person. I trust her completely and recommend her to anyone who wants to be represented at their very best.
Arlene Stearns
Marketer. Coach. Speaker. Podcaster. Entrepreneur.
But more than that – I’m someone who believes it’s never too late to build the business you actually want.
Hi – I’m Lori.
Every day, I get to work with smart, experienced business owners who are ready to stop following what the marketing world says they should do – and start building a business that reflects who they are now.
I believe marketing should feel clear, aligned, and doable.
Not trendy. Not overwhelming. Not built for a 30-something who lives on Instagram.
You don’t need a million steps or a complicated funnel to make your business work. You need a strategy that fits your life – and the confidence to show up as yourself.
That’s what I help you do.
Show up. Speak clearly. And build a business that feels like yours.
Also? I believe in three cups of coffee before 10am, Atlanta Braves baseball, time with my family, and a healthy dose of exclamation points!!!
Lori asks the right questions, isn’t afraid to push back, and truly cares about getting it right. You don’t feel like a client, you feel like a priority.
Sree Meleth
Featured Post
The Encore Entrepreneur Podcast
Is this you? You danced to disco, rode bicycles without helmets and typed term papers with carbon paper and white out! We had actual phones and microwaves were the size of tv’s! (And if you are a whippersnapper and didn’t dance to disco you can still listen!) This podcast is for you if you are the business owner that is starting another business – an encore business – and you are coming back for another bow in the business world and realize it’s not the same world!
FEATURED IN
